article thumbnail

B2B Marketing ROI

Online Marketing Institute

ISPs and corporate filters use some or all of the four major authentication frameworks to help classify email. Set up a column that is essentially a search for your company’s (or product’s) name and will give you a little buzz anytime something comes in. See what sticks and copy their approach. Where was I?

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What Type Of Social Media Ads Are The Most Effective? According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent.