Buying Cycle Knowledge Base Marketo White Paper 
KoMarketing Associates
AUGUST 3, 2017
As they move into interest and evaluation, they will often download a white paper or study from the company’s website. At this stage, marketers can work with sales and support to create a robust FAQ or knowledge base that employees and potential customers can access.
SnapApp
DECEMBER 12, 2017
Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . Search and knowledge bases will ultimately become secondary resources after these tools. You visit a website.
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