Sales 2.0 Strategies: Demand Gen Lessons From the iPhone
Smashmouth Marketing
JULY 1, 2010
Got a content-rich, informative website? Does the sales team have the tools and information it takes to make prospects feel they are gaining value and in control of the buying cycle? You and I both know that if you do, your prospects aren't coming back. Chances are they'll keep coming back even after they purchase.
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