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8 Tell-Tale Signs You Do (Or Don't) Need Marketing Automation

Hubspot

As a broad guideline, marketers need automation to save time, accelerate sales cycles and win rates, or increase retention and up-sell/cross-sell based on a moderate to high volume of leads or contacts. As you do this, work with your sales team to agree on 'what a good lead looks like.' Connect with HubSpot :

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How to Start a Lead Management Program in 9 Easy Steps

Hubspot

If you don’t have someone on your team with the resources and ability to keep the premium content flowing, find out where can you get it (Hint: The HubSpot Service Marketplace is a great place to start looking). Index cards and sticky notes aren’t going to cut it when it comes to managing a modern lead management system.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. A conversion path is a series of website-based events that facilitate lead capture. Conversion Path.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. A conversion path is a series of website-based events that facilitate lead capture. 17) Conversion Path.