8 Tell-Tale Signs You Do (Or Don't) Need Marketing Automation
Hubspot
JANUARY 18, 2012
As a broad guideline, marketers need automation to save time, accelerate sales cycles and win rates, or increase retention and up-sell/cross-sell based on a moderate to high volume of leads or contacts. As you do this, work with your sales team to agree on 'what a good lead looks like.' Connect with HubSpot :
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