Simplifying your martech stack: From pipeline efficiency to brand affinity
Martech
MARCH 11, 2024
While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Only 5% of our market , is ready, willing and able to consider buying our product. If they’re in a buying cycle at all.
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