Buying Cycle Generation Google iProspect 
Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. The steps are: 1.
SnapApp
MARCH 2, 2018
Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . We’ll use Google Analytics as the example tool because it’s free and has great online documentation.
Expert insights. Personalized for you.
60 
Let's personalize your content