Do Psychographics work in B2B Marketing & Sales?
Online Marketing Institute
MAY 24, 2009
Buying Cycle – You have a customer – now what? Buying Cycle – What happens after you close the de. I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) What do your C-Level Execs want from Marketing?
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