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Top 10 marketing automation tools every marketer must have

ClickZ

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. SendinBlue offers services such as email marketing , SMS campaign, and transactional emails. SendinBlue.

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5 leading providers of enterprise marketing automation solutions

ClickZ

DocuSign used Oracle’s AI-driven campaign management platform Eloqua to create tailored campaigns for specific customers, analyze user paths from prospect to purchase, and maintain privacy compliance regulations with Eloqua’s built-in security capabilities. #4 Industry case study. 4 Salesforce Pardot. Industry case study.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Our approach is to score the lead along multiple dimensions.