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How to Build Customer Loyalty with Content Marketing

Valasys

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. times more likely to have documented personas than companies that missed their targets. Wrapping Things Up.

Loyalty 72
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5 Imperatives of B2B Content Marketing

Valasys

In fact, according to a report by Top Rank Marketing, only 30% of the content marketers see their content strategies as effective & only 46% of the marketers have a documented content strategy. The pain points of the prospects should be specifically addressed at each step of their buying cycles.