Buying Cycle Disintermediation Facebook Inbound Marketing 
Industrial Marketing Today
SEPTEMBER 27, 2010
Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. Conduct a content audit and make sure you have mapped your content to the buy cycle.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Setting up a B2B blog or a Facebook or Twitter [.]. Inbound Marketing Bounce Pass: 5 Tips to Creating Inbound Links - B2B Ideas @ Work , September 16, 2010 With inbound marketing, instead of having a single basketball player toss in the ball, it’s like the whole arena is making inbound passes to your website. . -
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