Buying Cycle, Differentiation, Eloqua and Multi-Touch Attribution

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

APRIL 12, 2018

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. Proving that a particular activity caused the buyer to make a decision to purchase is hard to do.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

DECEMBER 14, 2016

Closed loop attribution and reporting. And it's STILL a big differentiator! Tell your story using all available multi-media. Everybody has a story to tell and this warm, human touch brings potential clients closer to you. To differentiate, challenge industry assumptions. Interactive content and visual storytelling.

Paid Content

Paid Content B2B Marketing Trends Sales Management

B2B Marketing Zone

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

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