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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

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And it's STILL a big differentiator! Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Back to top. Sam Hurley. Mobile Video.