Remove Buying Cycle Remove Demonstrating Intent Remove MQL Remove Product
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Is sales and marketing alignment just a buzzword?

Sales Engine

Marketing-Qualified Lead (MQL) In our process, an MQL is defined as anyone that demonstrates interest digitally in our content by downloading an infographic, reading a newsletter article, or registering for a webinar. When one of those MQLs is finally ready to have a conversation, we call that an SAL.