Buying Cycle Demand Generation Direct Marketing Salesforce.com 
Marketing Insider Group
JANUARY 24, 2013
. @ MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. London, UK – [link]. New York, NY.
B2B Marketing Directions
APRIL 19, 2015
A recent post by David Raab at his Customer Experience Matrix blog provoked an interesting discussion about the respective roles of marketing and sales in the demand generation process in B2B companies. David Raab is a well-respected analyst who has covered the marketing technology space for many years, and I respect his work.
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