Remove Buying Cycle Remove De-duping Remove Demand Generation Agencies Remove Marketo
article thumbnail

Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Service Level Agreements are a best practice here. We would love to hear about it!