Buying Cycle, Database Marketing and Eloqua

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Buying Cycle

Database Marketing

Eloqua

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking

Lead Ranking Lead Scoring Enterprise Management Work Management

How to Drive Your Marketing Automation Strategy Forward

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Create content for each stage of the buying cycle (TOFU, engaging, converting).

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Marketing & Strategy

B2B Marketing Zone

Numeric Scoring: The Key To Lead Management Success

How to Drive Your Marketing Automation Strategy Forward

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