Buying Cycle Conversion Market2Lead Marketing Mix 
LeadSloth
JANUARY 12, 2010
Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane. Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Steve Woods , CTO, Eloqua.
B2B Marketing Zone Posts
MAY 3, 2010
Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.
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