Industrial Marketing Today

MAY 11, 2010

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. .&# Wait a minute, isn’t that what Content or Inbound marketing is all about? This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

PathFactory

JUNE 16, 2023

A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic. But how do you do that?

Lead Nurturing 59

Lead Nurturing Lead Ranking Marketing Qualified Leads B2B Marketing 59

PathFactory

APRIL 20, 2021

With so many people stuck at home, content consumption has skyrocketed — and we’re not just talking about those Netflix binges that kept you occupied during lockdown. Don’t just take our word for it: according to Salesforce, 82% of business buyers want the same experience as when they’re buying for themselves. What does this all mean?

B2B Marketing 105

B2B Marketing Ad Building Lead Ranking Marketing Qualified Leads 105