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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey, or even a combination of data points. You can also invest in automation tools that help you discover new, hot leads based on intent.

article thumbnail

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points. You can also invest in automation tools that help you discover new, hot leads based on intent.