Buyer Personas High Quality Lead Jigsaw Sales Cycle 
PureB2B
MARCH 25, 2020
As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. But the whole process of generating qualified leads doesn’t stop with getting audience attention.
PureB2B
MARCH 25, 2020
As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. But the whole process of generating qualified leads doesn’t stop with getting audience attention.
PureB2B
MARCH 25, 2020
As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. But the whole process of generating qualified leads doesn’t stop with getting audience attention.
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