Zoominfo

OCTOBER 21, 2021

The focus is visibility and domain authority. Seller Perspective For business development professionals, moving a prospect from the Awareness stage to Interest stage requires sales intelligence that goes beyond standard firmographic data points, like management level, job function, alongside firmographic classification, like company size.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

FEBRUARY 25, 2021

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria. The interactive nature of the channel?—it’s

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

NOVEMBER 9, 2020

The focus is visibility and domain authority. For business development professionals, moving a prospect from the Awareness stage to Interest stage requires sales intelligence that goes beyond standard firmographic data points, like management level, job function, alongside firmographic classification, like company size.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246