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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

The key to obtaining a 360-degree view of high-value customers means personalizing and differentiating every message by offering an array of online content to drive maximum conversion and revenue uplifts. But identifying the best customers online and serving them the content they need is easier said than done.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Buyer personas A representation of your target customer based on data. Branding also applies to how the company communicates online with customers, personality, and culture.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Buyer personas A representation of your target customer based on data. Branding also applies to how the company communicates online with customers, personality, and culture.