Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This happens no matter how loudly analysts warn buyers not to make that mistake.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Adobe Experience Cloud Blog

OCTOBER 21, 2016

Author: Peter Bell The swift digitization of the manufacturing sector continues—it’s no longer just focused on technologies that improve production and system efficiencies. As much as two-thirds of B2B deals are lost before a formal request for proposal (RFP) process even begins. Equip Your Organization with the Right Tools.

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

B2B Digital Marketer

OCTOBER 5, 2020

And that was selling software over the internet and actually delivering the software through the internet. Because back then, Jim, you probably remember this before the internet, you could buy a software, but you had to go and buy the CD, stick it in your computer. So we’ve, we’ve created the awareness.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52