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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. There is a crying need for this. Seed this on Newsvine.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. There is a crying need for this.

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Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

6sense

6sense struck me instantly because of how clearly differentiated the product is. We can easily make an argument that we add equal or more value compared to products like Salesforce (CRM) and Eloqua or Marketo (MAP) as we’re driving pipeline and revenue by creating new opportunities.

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B2B Category Creators Episode 5 Transcript

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Udi Ledergor: And then about 18 months ago, we had increasingly come to the conclusion that we had outgrown the conversation intelligence category and we needed something new. We need categories, so that we know how to compete. He founded Eloqua. That’s Gong of 2016.” We know who we’re competing with.