Remove Buyer Intent Remove MQL Remove ROMI Remove Touchpoints
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.