Account-based Marketing Benchmarks: Blocks for a Solid Foundation
DealSignal
MARCH 28, 2023
Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Do I have data about their areas of interest/responsibility/pain points so I can personalize our outreach to them? How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process?
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