Zoominfo

FEBRUARY 5, 2024

But today’s outbound lead generation tactics are more than just dialing for dollars. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. The secret to making cold calling work?

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Madison Logic

AUGUST 26, 2020

The best tool to anchor digital programs is a multichannel media strategy that includes content syndication, display, and LinkedIn advertising. That combination maximizes opportunities to engage and convert target accounts because it reaches buyers in all the places they normally visit during their buying journey.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84