GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel. Best served up as useful, educational, and in storytelling form as possible, not salesy.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40