Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

DealSignal

OCTOBER 4, 2021

What good is it to get a lead from a company that will never buy your company’s products or services? If you are selling a CRM solution to a company that already has a 5-year contract for a similar CRM solution, what good is it for marketing to generate a lead for the same company that can’t buy from you?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

DealSignal

OCTOBER 4, 2021

What good is it to get a lead from a company that will never buy your company’s products or services? If you are selling a CRM solution to a company that already has a 5-year contract for a similar CRM solution, what good is it for marketing to generate a lead for the same company that can’t buy from you?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

Ledger Bennett

DECEMBER 28, 2020

Data, technology and buyer demand for personalized digital and self-serve experiences drive home this point: Marketing needs to function further down-funnel with Sales moving further up-funnel on the path from Attention > Interest > MQL > SQO > Closed Won. It’s no longer about who buys the service, but instead who uses the service.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52