Remove Buy Remove RFP Remove ROMI Remove Segmentation
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy.