The Point

SEPTEMBER 17, 2014

As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either a) driving more leads into the top of the funnel, and/or b) increasing the rate at which those leads convert into sales.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

ViewPoint

FEBRUARY 24, 2016

Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? Is 60-70% of the buying process over before prospects want to engage with a salesperson? Is sales development about hiring some young hungry kids to bang on the phones?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

markempa

AUGUST 1, 2007

Read Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork Finally, if you’re using these tips already and still feel that your marketing and sales teams are working against each other instead of being on the same team, you could have some challenges with office politics read on. So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

PureB2B

MAY 30, 2022

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Here are three of the biggest challenges you will face in your sales lead generation efforts: 1. Identifying or analyzing market need should be the very first step of your lead generation strategy.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. You must ensure that you are focusing your ABM resources on the accounts most likely to buy. This allows us to process far more information than humans can, and thus better predict the propensity to buy. I know it’s happened to me.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Adobe Experience Cloud Blog

AUGUST 24, 2015

According to Forbes: 71% of B2B marketers use content marketing to generate leads. 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. 60% of B2B decision-makers say content provided by companies helps them make smarter buying decisions. Let’s take a closer look… 1.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48