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ViewPoint
JUNE 16, 2015
(The lead rate for high quality, enterprise opportunity leads has been roughly flat.) That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. They would have you believe that outbound marketing is equal to interruption marketing and is not productive.
Online Marketing Institute
JULY 31, 2009
There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.
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