Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

NOVEMBER 19, 2008

We do, after all, want people to buy this thing. Tags: marketbright marketing software manticore technology marketing automation lead managment vtrenz marketo activeconversion market2lead eloqua pardot demand generation. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 4, 2009

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. Matthew Quinlan , VP Field Operations, Loopfuse. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100