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Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

JANUARY 9, 2014

More leads are better than fewer leads. I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. Remember that they''re buying a relationship as much as a product.

Sales Qualified Leads

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking

The Quest for Good Leads: Are You Asking the Right Questions?

ViewPoint

JUNE 16, 2015

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Inbound: SEO, SEM, Blogs; Outbound: Telemarketing, Email, Events). Ask: Are the leads I generate driving revenue? You don’t have to buy my numbers. Most companies stop here.)

Lead Scoring

Lead Scoring Lead Ranking Cost per Lead PointClear

B2B Marketing Zone

Lead Generation Lies That are Wreaking Havoc with Your Sales

The Quest for Good Leads: Are You Asking the Right Questions?

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