B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
Positioning yourselves as “lead management” does not help differentiate what you REALLY do. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. 4) Online portals – I know, this is a broad category.
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