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4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience

Tony Zambito

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. What has become evident in the past 14-16 months is B2B buying has undergone radical change.

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How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

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Marketing your business model: the killer differentiator

Velocity Partners

A budgeting challenge New models often need to seek new budgets and different buying teams in an organisation. A perceived risk challenge In buying journeys, every Unknown triggers a whole cluster of anxieties. By all means, bust out the FAQs, but you also need to get your answers in people’s faces throughout the buying journey.

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Use Video to Differentiate Your Technology Solution

Biznology

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. This may be true, but when it comes to differentiation , dramatizing the customer benefits may be counterproductive when.

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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Get buy-in from the leadership team. You need to get buy-in by making the case for how a content marketing strategy can help and what safeguards you will have in place to alleviate their concerns.

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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script | B2B

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. 58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools.

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How to Differentiate Between Warm and Hot Leads

Zoominfo

That being said, there are also amazing leads that are essentially ready to buy. You might be interested in a product, but you’re not ready to actually buy it. You don’t have an urgent need for the product, and you might still be conducting research on the best version to buy. In fact, they fall more on a spectrum.