Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Strategic social media integrators are scarce, and agencies that want to succeed long-term in the provision of social media services need to get into that camp FAST.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

SmartBug Media

JUNE 16, 2021

Your messaging can inspire and motivate them, making them want to buy your product.”. Helps with Competitor Differentiation. At the end of the day, people want to buy into the people they work with, not just a name. But your company’s brand messaging doesn’t start with your customers or how your customers view your brand.

Inbound Marketing 116

Inbound Marketing Tips Brand Identity Branding 116

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 4, 2010

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. I'd rank the goals of blogging – or any communication – thusly, in order of priority. Content Blogging is and always be about content first, no matter what your goal.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 8, 2010

finally shut down Geocities last year, a decade after buying it for $3.5 link] robertwheatley I think you landed on the most important item in the laundry list when you hit Rupert and the buy-out. The simplicity is definitely a key differentiator. Historical footnote: Yahoo! Not Facebook; MySpace.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137