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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Email marketing. Content marketing. Search marketing (Paid Search). Direct mail & Telemarketing. According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation. Email marketing is the go-to lead generation strategy among B2B marketers. Plus many more.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.