Buy CPL Purchase WOM 
Hubspot
JUNE 19, 2014
The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. CPL: Cost-per-Lead. WOM: Word-of-Mouth.
Hubspot
MARCH 10, 2016
The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. They’ve identified a problem, have shopped around for possible solutions, and are very close to buying. 24) Cost-per-Lead (CPL). So, “bottoms up,” I suppose. 9) Bounce Rate. 10) Buyer Persona.
Expert insights. Personalized for you.
28 
Let's personalize your content