Remove Buy Remove CPL Remove Purchase Remove WOM
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. CPL: Cost-per-Lead. WOM: Word-of-Mouth.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. They’ve identified a problem, have shopped around for possible solutions, and are very close to buying. 24) Cost-per-Lead (CPL). So, “bottoms up,” I suppose. 9) Bounce Rate. 10) Buyer Persona.