Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
Industrial Marketing Today
MAY 11, 2010
This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.
60 
Let's personalize your content