Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

markempa

MARCH 2, 2017

In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. Three Lead Generation Stages You Need to Nurture. Let me explain.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Martech Advisor

FEBRUARY 10, 2020

Jason Kren, CEO of PactSafe, in this article, shares key metrics of sales velocity which can help companies strive for a higher sales velocity, meaning the faster they convert leads into paying customers, the more successful their business will be. But what is sales velocity? But what is sales velocity?

Top of Funnel 60

Top of Funnel Sales Qualified Leads Lead Ranking High Quality Lead 60

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Scott,is the founder and CEO of Marketfish , a data management and lead generation platform.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Scott, is the founder and CEO of Marketfish , a data management and lead generation platform.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107