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The Lead Generation Strategy Guide

Zoominfo

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. Sales Qualified Lead: Any qualified lead who was accepted, worked and then associated with a business opportunity. .

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The Lead Generation Strategy Guide

Zoominfo

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. Sales Qualified Lead: Any qualified lead who was accepted, worked and then associated with a business opportunity.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Closed-Won - closed business. Activities - Marketing partners with sales leadership to track total activity volume of the outbound SDR team. . Closed-Won - closed business. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Opportunities by Lead Source.