SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. The time is fast approaching for marketers and their sales colleagues to reevaluate these new ways of doing business.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JUNE 30, 2020

Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. Using data to align sales and marketing.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

Full Circle Insights

MAY 20, 2021

For more than a year now, the pandemic has turned business operations upside down in countless ways. For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. Intro to Full Circle Campaign Attribution.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Full Circle Insights

APRIL 20, 2022

Attribution models can yield insights that allow marketers to make better spend allocation decisions. Single-touch attribution models like first-touch, last-touch and tipping-point can help marketers better understand lead generation, conversions, and the marketing-to-sales handoff. Apply appropriate reporting parameters.

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Attribution Allocation 98

Full Circle Insights

MARCH 7, 2022

Align marketing activities with your company’s sales goals. Sometimes B2B marketers assume that good creativity plus solid lead gen efforts equal success. But the truth is, you can accomplish so much more when marketing and sales are on the same page, and at too many organizations, the teams still work at cross purposes.

Marketing Attribution 52

Marketing Attribution Full Circle Insights B2B Marketing Top of Funnel 52