Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
Industrial Marketing Today
MAY 11, 2010
Because of longer sales cycles, more promising opportunities are being lost since business conditions change at the other end and projects are put on hold indefinitely or being eliminated. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. He is the Founder & President of Tiecas, Inc. –
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