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Why agencies need to work closely with client RevOps teams

Martech

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

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How To Enable B2B Content Bingeing

PathFactory

Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. This empowers them to have more productive conversations and move leads through the funnel faster. version of digital body language.

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Next-Level Nurture Building Manual for B2B Marketers

PathFactory

A year later, in-person events are still off the table, which means that marketing goals will be made or missed in 2021 on digital strategy alone. Don’t just take our word for it: according to Salesforce, 82% of business buyers want the same experience as when they’re buying for themselves. Let’s get started.

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5 Tips to Win the Revenue Marketing Era

Ledger Bennett

Why is revenue marketing so important? The definition of revenue marketing , is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. Here are our top 5 tips to help you win the revenue marketing era: 1.

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The Marketing Revenue Accountability Roadmap

Ledger Bennett

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more specifically, marketing revenue accountability. Go Beyond Sales & Marketing Alignment. Go All-In on Digital Revenue Teams. More than a Mindset. Need stats?