Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference B2B Lead Management Market Heats Up : Comments Laura -- Well said!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Using numerical, quantifiable scores to grade leads turns the art of marketing into a science and marketers who use this approach tell me numeric scoring is one of the biggest factors in raising marketing’s value to the sales organization. But like most good science, it takes time and effort to perfect.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40