Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

QuanticMind

AUGUST 14, 2023

Think market conditions are slowing investment in marketing? Even in the face of persistent inflation and economic uncertainty , businesses are prioritizing their martech and adtech stack(s). What adtech and martech solutions do you believe are most important for businesses to invest in, and why? Think again.

Work Management 93

Work Management Marketing Automation Services Marketing Management Ad Building 93

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. Sales did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97