Engagio

JANUARY 9, 2017

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Here’s what they had to say.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. by: Frank V. Cespedes & Tiffani Bova. Don’t believe the hype.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. by: Frank V. Cespedes & Tiffani Bova. Don’t believe the hype.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48