Business Buying Cycle Cost per Lead Market2Lead 
LeadSloth
JANUARY 12, 2010
Kevin Joyce , CMO, Market2Lead. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. I think that the business climate is slightly improving and 2010 will provide marketers with a little more flexibility.
B2B Marketing Zone Posts
MAY 3, 2010
Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I like numbers.
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