Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
Customer Experience Matrix
DECEMBER 27, 2010
Recognizing that buyers will use the chart to select products no matter what I tell them, I settled on dimensions that are directly related to the purchase process: - product fit , which assesses how well a product matches buyer needs. vendor strength , which assesses a vendor’s current and future business position.
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